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Thats a rather sad commentary on the viewing public. Spongebob reruns beats BSG? Spongebob is turning viewers brains into sponges for bad TV.
It's also not an apples-to-apples comparison. BSG is a primetime show, but the cable info we get is the top performing shows regardless of when they aired (and last week on that basis I believe Bob took 12 out of the top 20 shows).
I can't say I'm a fan of BSG anymore. I didn't like New Caprica and I didn't like how the show morphed into a giant allegory for "Bush lied, people died" -- a view the show's producers later semi-copped to in an interview with some bloggers. It's a shame the producers chose to take it in that direction.
ABC seemed to peg it wouldn't do well in advance and didn't want it dragging its season averages down.
Several of the guys in my department at work -men with no kids - are huge Spongebob groupies with cubicles full of Spongebob stuff in the walls.
Heres a good article on this rather weird phenomenon when the SB movie came out.
http://spiritcentrestage.blogspot.com/2004_11_0...
"Adults can still be kids; Men can still be boys
There's no point arguing about which demographic SpongeBob is aimed at: there were as many adults in the theatre killing themselves as there were kids. (I was one of them.) What has interested me is why Bob carries such appeal in the first place, especially for adults, both men and women. I mean, I haven't seen nearly as many Rugrats or Kimpossible T-shirts in size XXL. "
Pushing Daisies
The Office
30 Rock
Scrubs (though I'd cancel this)
Dexter
Weeds
The Daily Show
Colbert Report
South Park
Can I bring back canceled shows to my fictional network?
http://tvbythenumbers.com/2008/04/04/your-fanta...
And there is a reason that OVER 50% of Samantha who ratins dropped after it didnt have the lead in.
Crime shows are popular with the OLDER AUDIENCES..who actually watch tv live. Personally, hate procedural shows...I like to look for some continued connection through the shows I watch...Like the storylines will actually lead somewhere...
The younger generation never going to watch tv live anymore...than lets see if CBS still ahead in 20 years with crime shows.
Also BSG is another one of those GREAT WONDERFUL AMAZING EXCELLED AWARD WINNING CRITICALLY ACCLAIMED shows that have a HUGE audience that doesn't watch live because
1) they don't have scifi
2) They don't want to watch the show at friday at 10 Pm
There is a reason that BSG used to be one of the top downloaded shows on itunes and the MOST DOWNLOADED SHOW ON BIT TORRENT!!!!!!!!!!!!!
And you're right, it is a generational difference. An older audience probably isn't tech-savy enough to download shows.
While I agree that crime shows skew older (and everything else skews older) if CSI got a 5.8 in the 18-49, it also did at least OK in the 18-34. Some shows, like American Idol, and to a lesser degree CSI perform well in ALL categories.
Have people vote for their favorite shows the way they vote on American Idol, OR actually survey 1,000,000 viewers one week based on what their cable/sat box is tuned to (inc DVRing) and it'll prove what a crock this system is.
I see Nielen's as a survey of what's tuned in on the 19" ceiling-mounted TVs in your average assisted living community.
Voting doesn't give you all the demographic info (how old you are, how much money you make, where you live, etc). People with DVRs represent less than 25% of the HH, so it would be less scientific than Nielsen.
For now, Nielsen is a joke that pulls in (as a whole, not just the tv ratings) over $4 billion in annual revenue. While I'd agree the system isn't perfect, it does not appear the joke is on them.