TV by the Numbers - Latest Comments in Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Katarzyna — Tue, 06 May 2008 10:18:46 -0000

Claudia Black, who is going to play The Cleaner in this season's last episode has quite big and LOYAL fanbase, you never know perhaps among them there are Nielsen people Moonlight needs? I hope CBS is going to renew Moonlight and it's creators will expand The Cleaner's role next season, so she's at least semi-regular character with a background. Claudia's fans (I'm one of them) will be really grateful for doing so :)

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Guess Who — Mon, 05 May 2008 15:24:59 -0000

Moonlight is probably way cheaper to make than Jericho, so all it needs to do is maintain the same number of viewers to limp along on an otherwise slow night.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Julie — Mon, 05 May 2008 10:07:37 -0000

I don't think there's really any reason for CBS to cancel Moonlight. Especially once word gets around at how good it really is. I think a lot of people think that a show about vampires would be silly but once you watch, you're hooked. I read a comment last night that said the first year that Star Trek was on the air, they tried to cancel it, But because of viewer protest, it remained on the air. (we all know that didn't turn out to be big or anything....lol) :)

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Robert Seidman — Sun, 04 May 2008 19:24:03 -0000

Plus 7 represents 7 days of DVR viewing.

There hasn't been 7 days since the show aired. The numbers were
preliminary live plus same day DVR viewers.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

linda — Sun, 04 May 2008 18:58:42 -0000

Hello, Do these numbers include the plus 7? Does last weeks 7.99 include the plus7? Plus 7 reflects DVR?TIVO and does not include online, right?

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Mandi — Sun, 04 May 2008 16:52:35 -0000

I have to agree with both Zedman and Doug even though I am a huge fan of Moonlight (and of Jericho too actually). But I think Moonlight can do it. Remember, most industry insiders and many tv critics didn't think Moonlight would last more than three episodes before getting pulled and not only did it survive, it got a dedicated fan base. Despite the naysayers, I think Season Two could see a build in the fan base.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Doug — Sun, 04 May 2008 14:37:42 -0000

Zedman is right. When a marginal show returns for a second season, it's numbers either have to pop or it's dead. Such was the case for Jericho, and maybe for Moonlight as well. I do see CBS renewing it because it is borderline (not a hit, but not exactly a dud either). But it has to show growth in the second season, and it has to do it fast.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Ana — Sun, 04 May 2008 12:47:40 -0000

Hey Zedman, don't go spreading your VENOM. Moonlight is an excellent show, and I BELIEVE that CBS will renew this show to give it more chances for it to grow.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Kathy — Sun, 04 May 2008 11:12:53 -0000

I think you are probably right.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Kathy — Sun, 04 May 2008 09:37:05 -0000

It's so sad about Duel, I'm one who actually likes the show. lol.

Robert, what is up with Marc Berman's forum? Has the web address changed. It now keeps taking me to a totally different site. I would appreciate it if you had an answer. I noticed it last night, during the day it was fine.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Robert Seidman — Sun, 04 May 2008 02:37:02 -0000

Doug, I predict tonight's numbers will be even worse.

I know, way out there on a limb...

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Doug — Sun, 04 May 2008 02:32:51 -0000

Regarding younger viewers (using shares), this Friday had a total adults 18-49 audience rating of 29.6/100, while Thursday had 37.8/100, 22% less. 22% isn't as big a gap as the networks would have you believe, and if they programmed it more aggressively, somebody could have a 5.0 demo series on their hands. If the networks could grab as much audience on Friday as Thursday, they would be drawing a combined 11.9 rating in adults 18-49, instead of the 7,4 they combined for last night. That's a huge gap, and one certainly worth reaching to close.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Robert Seidman — Sat, 03 May 2008 18:14:02 -0000

Mandi, it's still here, we just moved the specific show links off the site -- probably because at some point there were no new updates for a long time due to the writer's strike. The season's numbers for Moonlight are here:

http://tvbythenumbers.com/2...

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Mandi — Sat, 03 May 2008 18:01:38 -0000

Thanks again for the Moonlight ratings news Robert! Much appreciated. Question though-- I remember a while back there was a link specifically for Moonlight numbers on the tvbythenumbers site. I don't see it anymore though?

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Andrea — Sat, 03 May 2008 16:05:46 -0000

It's embarrassing that FOX is losing to CW on Fridays.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Sue — Sat, 03 May 2008 15:43:19 -0000

Thanks Robert--as a Moonlight fan I appreciate your attitude and always love the info on ratings.

I wish I knew where I had read this a few months ago, but Moonlight is not an expensive show to produce. I read this was one of the issues with C2H, it was an expensive show to produce. It was an article predicting who would come back after the strike. Moonlight being less expensive was one of the reasons they were guessing it would be back.

I have to believe Moonlight is also better at producing eyeballs on the CBS website and has good potential for itunes/dvd sales. The show last week was at 11 for a few days, last time I checked it was at 18.

Thanks to Dave for rooting for us!!

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Robert Seidman — Sat, 03 May 2008 15:23:23 -0000

Numbers is pretty flat y/y, but remember many more DVR viewers in the panel this year, so flat is probably considered very good especially compared to all the shows which are down!.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

dave — Sat, 03 May 2008 15:10:48 -0000

I would tend to think that CBS should graduate ML to the 10 o'clock hour for next season and try out numbers at a 10 o'clock time slot elsewhere. (sun-thurs) Procedurals tend to do well at 10 on weekdays(as evidenced by L&O's and CSI's) and numbers is as good as any of them. I think CBS would see numbers for both shows improve and lets them take another shot at 9 o'clock. Maybe something that 's a better thematic fit with ghost whisperer. I'm rootin' for you ML fans.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Polly — Sat, 03 May 2008 15:09:45 -0000

ETA: meant boost not boast..

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

Polly — Sat, 03 May 2008 15:06:29 -0000

Robert - thanks for the analysis of Moonlight's chances. After Marc, fans needed a little boast. 2 more weeks and we'll know for sure.

Was Numb3rs up or down from last year? Just curious since other dramas have been dropping viewers this week.

Re: Nielsen Ratings Friday May 2, 2008: CBS and Moonlight Are Consistent

dearme — Sat, 03 May 2008 15:05:46 -0000

This is weird, Ghost Whisperer has never lost any viewers till date and it's on friday nights, why don't superior shows like Ugly Betty have consistent viewers like me?